Luxury, the key to the recovery of travel
The current global health crisis is taking a heavy toll on personal, professional and spiritual lives. Lockdown, curfews, quarantine and travel restrictions have been frustrating travel enthusiasts for the past two years. After an extensive vaccination campaign, we can finally look forward to a -relative- return to normal life. A return that has been accompanied by a strong demand for luxury travel, since it has all the assets to conquer the avid adventurers. Here are 5 essential reasons why travel agencies are now focusing on the programming of luxury trips. LUXURY TRAVEL FOR A HIGHLY PERSONALIZED EXPERIENCE The trend of personalized travel is growing. People are now traveling for unique experiences. It's no longer about visiting the Eiffel Tower or the Pisa Tower; it's about having an adventure that speaks directly to the traveler. Are you a travel agent? This means that you need to offer customized experiences to your clients who are looking for off-the-beaten-path travel. It's not enough to simply take their suggestions, but to adopt a holistic approach that involves talking to them about their interests and needs in order to best satisfy them. LUXURY TRAVEL FOR A BREATHTAKING CULINARY EXPERIENCE More and more travel agencies are offering their clients luxury culinary trips. Luxury trips not only allow you to travel to various places in the world to taste exotic dishes and drinks, but also to do so in the company of renowned chefs. They introduce guests to the best dishes and the most exquisite cocktails. This concept has become very popular among high-end travelers. As a travel agent, it is in your best interest to offer your clients a variety of culinary tours. LUXURY TRAVEL AND WELLNESS Luxury travelers are generally more interested in activities such as yoga, meditation and spa treatments. They have added health, comfort and happiness to their main travel objectives. Thus, luxury travel agencies need to adapt to this trend. You need to think about focusing your programs on wellness activities to attract this niche that is looking for their dream vacation and is so sought after! LUXURY TRAVEL TO ENHANCE THE CONNECTION WITH NATURE Luxury travel is not just about having fun on vacation. It's about enjoying life's best moments and appreciating the world around you. And while that certainly includes traveling to the most luxurious destinations, it also includes immersing yourself in nature and exploring your surroundings. Luxury travel centered around nature is in high demand by many travelers, especially those looking to get away from it all. This means that the high-end trips that agencies have to offer must meet this need. The high-end trips that agencies have to offer must meet this need by suggesting new addresses that allow travelers to discover what Mother Nature has to offer. LUXURY TRAVEL FOR AN AUTHENTIC EXPERIENCE Novelty is at the heart of a successful travel experience. Many people are willing to pay more for luxury travel because they believe they will experience an authentic vacation. To position your travel agency in the luxury travel market, you must offer more than just services. You need to offer experiences, memories and connections to the places you suggest. This makes it easier for travelers to entrust you with their time, conviction and precious money. Luxury travel is a rapidly growing market. However, the competition is fierce as there are many travel agencies positioned in this niche. To stand out from the crowd, you need to offer your clients unique, personalized and above all authentic experiences. It is in this sense that Pivot offers you the best booking solutions to maintain your competitiveness and distinguish yourself from your competitors.
